Internet amplified publicity effort 2024.

Jennifer Abel discusses the explosive texts exposed(Internet) in Blake Lively’s defamation case and responds to claims concerning her involvement. It Ends with Us costar Justin Baldoni until scalding Blake Lively alleging that publicist Jennifer Abel recently revealed some details about the alleged scandal.

Lively’s explosive lawsuit against It Ends with Us costar Justin Baldoni, has allegedly shared her side of the story. The accusations made in the lawsuit are sexual harassment which thrives on a smear campaign by Baldoni against Lively where Abel’s private text messages figured out.

The day she supposedly posted the racy images, Abel released a statement within a PR and marketing Facebook group that has more than 21,000 members.
Abel justified her actions saying, “We didn’t have to implement anything because the internet was doing the work for us.” Abel said that although her team was ready for negative stories, no pre-emptive smear campaign was conducted.

“April,” as Abel texted Baldoni, “When I saw you in T.C. I needed to tell you to bury this Lively,” and later, he sent a similar text to Nathan, stating, “Also, destroy her credibility.” However, Abel refutes charging on the negative campaigns saying that instead, she was concerned about heralding positive interviews for Baldoni.

Abel also explained the evidence that roped her into supporting Baldoni, and she said, “After going through evidence… This was a decision made to support my client who I have been working with for almost five years.” She agreed with Lively that she was right, but as a publicist, she had to work based on facts.

Below is Abel’s full statement:

Hi, I never imagined the day would come when I would have to explain myself to my people – but alas, here we are… didn’t take a lot to become a victim, a few interesting, or I might say – devastating days were enough for that. But here are the facts: No, I was never subpoenaed. I discovered that reply to personal texts and my emails were in the complaint after reading it on Friday night, NYT tried reaching me after half an hour receiving the complaint.

They had made some previews with the 80-page document and would have prepared questions and “we received thousands of pages of documents”, which was correspondence that we never saw. Therefore, there is no doubt that it was an organized attack, nothing new in my practice as I have been managing talent PR for over 15 years now.

I had recently left my previous firm, which I was still with during this campaign (with a team who all participated in the campaign and a boss who oversaw it) and who had access to my work emails and work phone, so you can make of that what you will.

Missing from the cherry-picked messages, although not a surprise as it doesn’t fit the narrative, was that there was no “smear” ever done. We never arranged negative press, no social combat scheme, although we were expecting it because that’s what we are paid for: to expect and prepare for the worst, but it never came, the internet did all the work for us.

Of course, we discussed it, wondered if there were things that we needed, identified some accounts as things we may want to pay attention to, and worked with a social team to help make sure that we did not lose control of the narrative and that we had our wits about us to be able to move immediately, and heck did we giggle and be glad and be silly behind the fact that fans of the product were noticing our clients heart and efforts without.

I’m human. The long hours, the months preparing and on top of our day-to-day responsibilities… it was nice to know, despite preparing ourselves, we didn’t need to do anything extreme in order to keep our client safe.

Incredibly difficult you say? In what way? Funny you should ask. At the beginning of the campaign, I was informed that the other team had been feeding terrible stories about my client because they were a fail-safe plan in case the client did not agree to meet the campaign requirements.

This is why we brought on a crisis because it isn’t something that I do. My only task was to secure interview, screen, and speaking engagements for my client in relation to the film, a typical marketing strategy.

I did my job. What kind of woman would work against another woman knowing she was a victim of all that is being accused? Thanks for asking. Based on all evidence facts and evidence that negate every statement this was claimed and demanded at the start of the production I made a choice to support my client of almost five years, who invested his life fighting for equality More precisely for the equality of women.

Who did not have any experience of imposing negative treatment on others, and who had a great bunch of people at Wayfarer to work with and they all were of similar moral standards and led a decent life. As representatives of all of us, we are occasions, and all we have to do is make that choice. And I did that to the best I could and I did feel good with what we did.

Is my client perfect? No. He says that he is not perfect so constantly to the point I tell him he needs to be less self-deprecating because it could be misconstrued. Are Blake’s feelings valid? It’s not for me to say or assume what she was going through in these moments she mentions and I would never dismiss a woman going through her experience of speaking out.

However, if it is not the truth, I have to do what I feel is right for me as a representative as well as if there is evidence that denies it.

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